Brushfire developed a positioning for New Jersey that served as the springboard for a multifaceted statewide, national and global b2b campaign. The campaign promoted the state's attractiveness as a premier economic development location for key industry sectors and spanned print, broadcast, direct marketing and the Web.

We have worked with JCP&L on complex b2b efforts designed to attract businesses to their territories by educating the community and prospects on the full extent of JCP&L's programs. We developed a positioning strategy that established JCP&L as much more than just a supplier; they became an expert and go-to business partner for many companies seeking commercial and industrial intelligence and advice.

Brushfire was Infineum's agency of record for over 10 years. We developed an international campaign that established Infineum's leadership position in the highly regulated field of lubricants and fuel additives.

Gould is a multinational corporation that distributes business and printing papers all over the world for various industries including publishing, packaging, office papers and commercial printing. Brushfire worked with Gould on Internet strategy and created the company's website from concept through implementation.

Brushfire was selected as the marketing agency for the 2009 NJ Tax Amnesty Program. We needed to convince small businesses and large corporations with deficient or delinquent taxes to come forward during one of the worst recessions in American history and settle their tax debts. We also needed to connect with tax professionals to help them understand the benefit of amnesty to their clients. Through an insight-driven strategy and integrated marketing campaign we successfully accomplished those goals and the program became the most successful tax amnesty in history, delivering an unprecedented 330% ROI.