Known for the quality of their video and battery products, Maxell charged Brushfire with establishing the same recognition for their accessory line of products. The line features more than 140 music and entertainment items, including headphones, speakers, iPod accessories and care products, disc storage and label kits.

As a start-up with a revolutionary new technology in the battery industry, mPhase Technologies called on Brushfire to develop a global marketing and PR launch plan for their new product, the Emergency Illuminator. Our efforts, which have included research, brand positioning, media planning, development of consumer and trade materials, and a debut at the Consumer Electronics Show, have been generating a buzz and garnering key media placements.

We worked with Altec Lansing to introduce their new inMotion iM9 Portable Audio System to an online audience of young male iPod enthusiasts. Our strategic plan called for an online advertising campaign complete with viral components. The campaign resulted in millions of impressions, significant database opt-ins and increased revenues across the company's product portfolio.

BrickHouse came to Brushfire to position their firm as the go-to Security Expert for media outlets, focusing primarily on audiences of young mothers. Brushfire implemented a fast-paced publicity campaign linking BrickHouse to breaking news and consumer trends. Key placements included interviews at NBC's "Today Show" and in other high-profile news venues.

For over a decade, Pentek looked to Brushfire for their marketing needs. We increased market share and kept Pentek top-of-mind when their customers were seeking Data Acquisition, Software Radio and Digital Signal Processing solutions.