Brushfire has been working with the Division of Travel & Tourism since 2005 to help reverse negative perceptions of New Jersey. During that time, we have implemented an integrated advertising and public relations campaign that has helped grow the NJ tourism industry. Overnight stays have increased, satisfaction and value ratings have grown, and overall expenditures reached a record high in 2007.

New Jersey Lottery sales have increased over $447 million since Brushfire won the account in 2003. We developed the "Give Your Dreams A Chance" brand identity and have planned and executed everything from memorable TV and radio advertising to innovative point-of-sale materials to an engaging and informative Web presence. We have made the Lottery relevant again, increasing playership with current and new users.

Brushfire launched GK's Red Dog Tavern, positioning the restaurant as the ultimate casual dining experience, with comfort food at comfortable prices. We reached our target audience of families with young children through a marketing mix that included public relations, geo-targeted digital advertising and grassroots initiatives.

With increased competition entering the area, Brushfire repositioned this landmark establishment to attract a new, younger demographic via an innovative public relations and advertising grassroots campaign.

Brushfire works with Paper Mill Playhouse, a not-for-profit arts organization and one of the country's leading regional theatres, to promote their exciting high-caliber stage performances. From strategic planning and media buying to the development and production of broadcast advertising and web assets, we help advertise each show and promote sales of season-ticket subscriptions.