In addition to more traditional business and customer advertising efforts, Brushfire helped Affinity with the launch of their freestanding branch in Flemington, NJ. We developed a comprehensive plan for the opening that included direct mail, advertising, point-of-sale and guerilla tactics. The campaign led to significantly increased membership and new accounts that were 88% above goal, making this the most successful Affinity branch opening ever.

During our tenure with Western Union, Brushfire handled a variety of b2b and b2c initiatives. Our work included the introduction of new products and services designed to meet global business demands, as well as grassroots and direct marketing efforts designed to educate and connect with multicultural audiences and communities.

Brushfire was selected as the marketing agency for the 2009 NJ Tax Amnesty Program. We needed to convince small businesses and large corporations with deficient or delinquent taxes to come forward during one of the worst recessions in American history and settle their tax debts. We also needed to connect with tax professionals to help them understand the benefit of amnesty to their clients. Through an insight-driven strategy and integrated marketing campaign we successfully accomplished those goals and the program became the most successful tax amnesty in history, delivering an unprecedented 330% ROI.