People from all walks of life with an all-out passion for marketing work at Brushfire. We're a group of enthusiastic marketing mavens, from fresh-out-of-college go-getters to seasoned pros.
We are the energy behind brand energy. Click on the photos and get to know us a bit.
As CEO, John brings a unique combination of both strategic and creative insight to all projects. This distinctive quality has allowed Brushfire to grow beyond just an ad agency into a strategic marketing company.
John possesses a vast knowledge of all facets of the business. Art, copy, media, strategic planning, public relations, internet – name a marketing discipline, new or traditional, John knows it well. John's passion for marketing is evident in his hands-on approach and his dogged attention to detail. He sets the standard of the agency by inspiring all Brushfire employees to go the extra distance to produce the best possible work for all our clients. Year after year, John's leadership has resulted in numerous ROI success stories and hundreds of industry awards.
As President, Joan oversees the entire Brushfire organization with a sharp focus on leading our strategic planning efforts. With over 20 years of advertising agency experience, Joan understands that building a brand and building sales are not mutually exclusive. One feeds off the other, which in turn creates the energy to move a brand forward.
Joan leaves no stone unturned. She inspires continuous thinking that reveals fresh marketing ideas that may have otherwise been left undiscovered. Take a look at our Brushfire success stories on this site. They are a testimony to Joan's successful leadership.
Even the most revolutionary creative ideas won't get the job done if they're not built upon a sound strategic foundation. That's the guiding principle behind every project Ken oversees at Brushfire. With his Madison Avenue background, Ken brings a keen insight into branding, with a rare ability to hone an advertising message down to its essence.
Ken's passion for persuasive ideas has created a distinctive brand of work for Brushfire, seamlessly merging smart strategic thinking with big ideas. That's why Brushfire creative works harder and our clients' business grows faster.
Today, media is the new creative. An idea that John is more than happy to use to his advantage. He leads Brushfire's media team by inspiring creative media planning and buying. He believes that in order to effectively reach the target audience, every marketing situation deserves a unique media mix. His team thrives on brainstorming all the possibilities, whether it's new media, traditional or even guerilla. Combine that approach with John's 25 years of experience in purchasing media and you end up with the results businesses crave.
Public Relations is all about long-term brand building, via the shaping of public opinion. And few know how to work all the angles of a story quite like Valerie. With more than 30 years experience in all facets of PR—from grassroots efforts to large-scale brand building campaigns—she and her team constantly deliver big results for Brushfire clients. Whether it's garnering national media attention for the Jersey Shore, or a Silver Anvil Award-winning charity campaign for Minwax, Valerie's extraordinary knowledge of consumer and b2b public relations strategies and tactics keep our clients in the spotlight and their names in the press.
Business acumen. Strategic thinking. Creative intuition. You name it, it's in Catherine's skill set. Her determination to uncover insights has proven to be instrumental in creating smart, success-ful marketing campaigns for Brushfire's premier clients. Her focus is always on understanding the consumer – what they think, feel and want. Out of that understanding, Catherine believes, come great ideas.
Catherine's drive to solve business challenges and a genuine love for pop culture brings smart solutions and an honest consumer sensibility to Brushfire's work.
Anne sees the big picture. She also understands the details. That's because she brings more than 20 years of tough negotiating and superior long-range planning to the table on behalf of our clients. But her experience is only part of the story. An expert in multichannel media strategies, Anne's ability to adapt to a changing media universe means our clients stay on the cutting edge… exactly where they need to be.
Cutting her teeth with the King of New York Public Relations, Howard Rubenstein, Michelle knows how brands are built, and how they stay on top: Through dynamic multichannel campaigns that leverage public relations as a powerful touchpoint for engaging consumers emotionally and intellectually. Whether it's event planning, cementing relationships with national media contacts, helping an elected official with a press conference, or managing the reputation of a national brand, Michelle knows how PR works, and how to make it work for our clients.
In today's advertising climate, smart media buying requires right-brain creativity and left-brain organization. Fortunately for our clients, Bonnie has plenty of both. Working under the guiding principle that every media dollar spent deserves something extra, Bonnie has obtained millions of dollars in added-value, such as radio time, TV ads and internet impressions. Her aggressive approach to media makes our clients extremely happy...and media reps extremely nervous.
Whether it's the simplest brochure or the most in-depth website, Izzy is an expert at communicating through visual media. His job is to extend our clients' brand presence into the digital space, engaging new audiences through emerging touchpoints. Equally at home with traditional and digital, Izzy's conceptual strength and flair for design benefit every Brushfire client. But with Izzy, it's never just pretty pictures—every Web page and design he creates is driven by a conceptual idea that resonates with consumers. Style and substance. That's what Izzy brings to the table.
Donald has nearly 30 years of experience in conceptualizing and creating successful advertising campaigns. He brings a rare combination of creative talent and strategic thinking skills to every project. Donald has spearheaded literally hundreds of eye-catching campaigns that engage consumers and build brands.
Donald delivers. And our clients get relevant, culture-infused, thought-provoking ideas...that work.