The NJ Lottery needed to attract a younger audience to grow its business, and this novel new game was sure to appeal to players with a long life ahead of them—win once and receive a cash prize every week for the rest of your life. So we created a multi-media campaign that spoke to the younger audience in a way that let them know winning really was permanent!

New Jersey Lottery

TV Spot

Video was an ideal medium to really have fun with the idea of winning for life through humor and storytelling.

New Jersey Lottery

Bus Shelter

Targeted out-of-home enabled us to reach our younger consumer while also driving them to nearby lottery retailers.

New Jersey Lottery

Rich Media Ads

Lottery is an engaging game, so we used this fun and unique banner ad to get some good hands-on engagement.