Electric shavers just weren’t feeling the love. It had become a category of feature and price, not emotional connections. We gave Remington a complete makeover through a campaign that focused on serious face time with loved ones as the ultimate male experience, including an original music video, new brand web portal, and retail-driving Father’s Day ads. And suddenly sales are looking sharp!
Styling a New Image for Remington
Trade print ad
We set out to show the trade before anyone else that Remington had upped it’s game with technology, packaging, and a campaign that would have shoppers looking for the brand in their stores.
consumer print ad
More than a focus on faces, we told stories about serious face time. Executions covered the full range of modern American men while introducing them to the full range of Remington models.
Brand web portal
Remington had an active e-commerce shopping site, but we needed a bridge between the brand story and the shopping cart filled with grooming tips and other content.
promotional music video
Content is becoming more crucial to branding. So we wrote the music and shot the footage for an original, exclusive music video that was edited to various lengths for various social channels.
It all comes down to sales. We targeted a range of ads across media aimed at specific targets and time periods, driving crucial traffic to both Remington’s e-commerce site and retailers.