Woolite came to us with the need to make the brand relevant to a new generation. We helped build the Woolite brand as contemporary, in touch and fashionable, strengthening the Woolite image as the "gold standard" within the fashion industry. We developed and managed equity-building activities that drove awareness, interest and sales.

As a public relations client for 18 years, Brushfire helped Velcro USA Inc. launch consumer products as diverse as toys, hair rollers, DIY and sewing products, generating hundreds of millions of consumer impressions and supporting Velcro's position as "America's favorite product."

As their public relations agency, Brushfire has executed a multifaceted PR campaign to promote Kozy Shack's current products and launch new ones. Our efforts include strategic planning, customer surveys and national media placements both in print and online. In the first year alone, our efforts resulted in a media value of triple the brand's budget with an audience reach of almost
90 million.

For more than five years, Brushfire worked with Bright Smiles, Bright Futures, a children's oral screening program from Colgate, to help gain national awareness and recognition for this important oral health education program.

Our work for Rémy Cointreau USA successfully positioned them as the Rolls-Royce of beverage brands. By targeting liquor wholesalers as well as restaurant and bar owners, we were able to efficiently and cost-effectively reintroduce their entire portfolio as "The line by which all drinks are measured."

General Cigar hired Brushfire to help reposition their Partagas brand and re-engage the premium cigar smoker and their trade partners through a fully integrated consumer promotion. The consumer promotion was created by Brushfire to reinforce Partagas as the connoisseurs' cigar and included advertising, a new website, social media, and a variety of in-store product display and marketing materials.

To increase brand awareness of Kiss My Face, a pioneer in natural and organic personal care products, Brushfire executed a strategic publicity campaign, increasing media impressions by over 250%.