Digital / Mobile
Search Engine Marketing is the key to consumers finding you whether your website is e-commerce, business-to-business, or exists for information and customer service. Our SEM specialists have long experience driving traffic for businesses in every possible category.
There has never been a more powerful response-driven medium than online. At Brushfire we use our unparalleled expertise in data analytics to both guide our creative concepts, and to constantly analyze and perfect each campaign for maximum response and results.
Organic search is alive and well, and more crucial to a brand’s success than ever. Our SEO team is constantly tracking the latest in search algorithms to make sure our clients keep one step ahead of their competitors, and a few pages ahead in search results..
The world of social is in constant flux. Social sites come up with new ways to reach their members every single day. Brushfire is in constant contact with all of the popular sites so that our clients benefit from knowing the latest and most effective means to reach their targets when and where they are online.
People carry more screens than ever. Which means there are more ways to reach consumers at the precise time and place to be motivated by your brand. We believe strongly that, more and more, an omni-channel world requires that we find ways to connect with consumers throughout their day, and never let go along the entire path to purchase. At Brushfire, more screens isn’t a challenge. It’s an opportunity.
Launch a new product into a crowded category
Ninja Coffee Bar Case Study
Ninja was looking to leverage the enormous success of its blenders by extending its share of the kitchen countertop with the Ninja Coffee Bar. While the Ninja Coffee Bar offered superb quality and unique features, the coffee maker category was already crowded with well-established brands that also offered innovation to the consumer. Ninja had to find a way to establish a big presence in a hurry.
What We Did
Beginning with in-depth research, we understood that coffee was not merely a beverage—it is a passion. With that idea of “coffee passion” as our platform, the brand identified the perfectly passionate spokesperson—Sophia Vergara. We then built a plan and creative campaign that specifically reached people when their passion for quality coffeehouse drinks was most top-of-mind, including geo-targeted mobile advertising they received as they walked into a Starbucks or Dunkin’ Donuts, online ads served up during “Modern Family” airings, among other tactics.
It seemed like our digital engagements woke people up to the new coffee maker in town—within months of the launch the Ninja Coffee Bar became the number one coffee maker SKU at key retailers and quickly gave Ninja that critical new “territory” on American kitchen countertops.