Media is the lifeblood of every marketer. It should be planned on the ultimate value each and every placement brings to the brand. The media planners at Brushfire have access to proprietary data and analytical tools that reveal the optimum time and place to reach consumers when they are most receptive to a brand’s message. And our deep relationships with media providers across all channels assure clients of added value that price alone cannot match. Optimal value for optimized response. That is the mantra of Brushfire media.
It took more than luck to increase sales 133%
New Jersey Lottery Case Study
The New Jersey Lottery had a need to attract new and younger players for the future of the brand. Plus, getting the occasional player to play more often has always been a challenge. Brushfire had to find new ways to get to these targets, and do so in a state sandwiched between two competitive and louder lottery markets, New York and Pennsylvania.
What We Did
While our creative approach was important, we also knew that reaching younger and less frequent players required a much more innovative way toward media. We were first to bring the franchise into the digital age with a robust presence on social media, geo-targeted mobile ads as people approached a Lottery agent, and a smartphone app that kept players constantly engaged, not to mention a full slate of added value media from local stations.
We hit the jackpot. Our creative approach to media not only reached and activated a whole new generation of players—it resulted in sales of 2.8 billion dollars, a 133% increase. And still growing. Now that’s what we call a winning ticket!